London Wide Road Safety Campaign – An NC Group Case Study

Overview: Earlier this year the MK team partnered with a local marketing agency in order to deliver the media relations activity on a London road safety campaign.   Objectives:   Identify and communicate key messages to the right audiences via local media outlets; Help raise awareness about the importance of road safety as the children […]

PR for law firms – an NC Group Case Study

Overview: MK PR was appointed in 2018 to create and oversee the press office function of a leading, national consumer law firm. The brief was centred around securing qualitative and quantitative coverage across all consumer news channels, as well as further the firm’s reputation within the relevant trade and business press in order to help […]

The NEBRC: an NC Group case study

Overview: The North East Business Resilience Centre (NEBRC) is a non-profit organisation working as part of the UK wide, Business Resilience International Management Network (BRIM). Established in 2019, the organisation brings together a unique partnership between the police, private sector, and academia to help North East businesses fight against cybercrime and online fraud.   In 2020 […]

Case Study – MAC Construction Consultants

Overview: MAC Construction Consultants appointed MK to help raise awareness of the MAC brand amongst key target audiences by identifying and engaging with the most relevant platforms – including social, media and web. The team was instructed to raise awareness of the skills, expertise and experience of the MAC team, as well as its national […]

Case Study – NEBRC: launch and marketing programme

Overview: MK was approached to support the launch for the North East Business Resilience Centre (NEBRC) in early 2020. A unique partnership between the police, private sector and academia, the NEBRC was launched to help businesses within the region fight against cybercrime and online fraud. Indeed, it is estimated that highly organised online criminal industry […]


Overview Tsuki was looking to enter the Sheffield market with ‘impact’, developing a brand presence among target audiences, building on the ad-hoc media relations / interviews to date, to generate positive opinion, and drive footfall. MK Brief MK was asked to focus on media relations to support a wider marketing offer. The core objectives being: […]


Overview RSPCA Sheffield Animal Centre is located next door to the MK, NCG Head Quarters, and so quite literally is a charity, close to our heart. The Centre rehabilitates and rehomes unwanted, neglected and abandoned cats and dogs from across the city. They charity does not receive any funding from the government or local authority […]

Cloud Kickers – Case Study

Overview Cloud Kickers are a technology and IT consultancy and secure business provider that operate internationally helping clients tackle the challenges of the new digital era head on helping with the purchase of IT, electronic engineering and security and information controls. MK Brief MK were approached by Cloud Kickers in 2019 to work to implement […]

Pitcher & Piano Sheffield – Case Study

Overview: Nationwide bar/restaurant chain Pitcher & Piano were set to open their first venue in the Steel city in October 2018. MK Brief: MK won the pitch to manage the PR for the opening, with a focus on four key areas of PR – a pre-launch strategy, social media management, blogger engagement and media relations. […]

BBC Radio Sheffield – Case Study

Us PRs occasionally do like to get away from our desks and this week saw us venture down to one of our local radio stations, BBC Radio Sheffield. First broadcast in 1967, BBC Radio Sheffield is a cornerstone for local and regional news, so what better way to find out a bit more about how […]