London Wide Road Safety Campaign – An NC Group Case Study


Earlier this year the MK team partnered with a local marketing agency in order to deliver the media relations activity on a London road safety campaign.  



  • Identify and communicate key messages to the right audiences via local media outlets;
  • Help raise awareness about the importance of road safety as the children return to school in September;
  • Help to drive down the number of injuries and fatalities involving children;
  • Compliment their social media and digital campaign and help increase engagement.


Indicative Results:


  • 15 online media mentions;
  • 1 broadcast interview;
  • Audience reach of more than 1.3million;
  • Total advertising equivalent of more than £38,000.