Overview:

Earlier this year the MK team partnered with a local marketing agency in order to deliver the media relations activity on a London road safety campaign.  

Objectives:

• Identify and communicate key messages to the right audiences via local media outlets;
• Help raise awareness about the importance of road safety as the children return to school in September;
• Help to drive down the number of injuries and fatalities involving children;
• Compliment their social media and digital campaign and help increase engagement.

Indicative Results:

• 15 online media mentions;
• 1 broadcast interview;
• Audience reach of more than 1.3million;
• Total advertising equivalent of more than £38,000.