Overview:

Nationwide bar/restaurant chain Pitcher & Piano were set to open their first venue in the Steel city in October 2018.

MK Brief:

MK won the pitch to manage the PR for the opening, with a focus on four key areas of PR – a pre-launch strategy, social media management, blogger engagement and media relations.

Strategy:

Pre event, MK worked to build interest with both press and consumers via direct engagement and teaser campaigns.

For the launch event MK organised both the press and blogger evenings, securing ‘theatre’ and fun on the night to ensure it was a night to remember!

MK managed the photography, and pulled together the Sheffield bespoke press and blogger goody bags, thanks to our contacts and city friends!

Social Media – MK supported the in house team with the launch and the wider group Christmas campaign.

Media Relations – MK has worked to sustain coverage for the group, including profile pieces, reviews and blog posts.

Results:

MK worked to secure pre-launch coverage across all key local, regional and trade press; key blogs and ongoing reviews.

The launch events were attended by over 300 key stakeholders.