Reputation, reputation, reputation. It’s the stuff our industry is built on. So it is right, in my opinion, that the PRCA (Public Relations and Communications Association, to those of us in the know) took the decision to expel Bell Pottinger, previously one of London’s most reputable PR agencies, for bringing the sector into disrepute with […]
Author: Sarah Clark
Gender-free John Lewis – the launch of the unisex brand
Boys will be boys… but not according to John Lewis. The nation’s favourite department store, ‘never knowingly undersold’, has announced they are launching a unisex brand… Genius PR was my first thought (why hadn’t I thought of it, was my second). I grew up in an all-girl household, and attended an all-girl school – and […]
Agency Life: A year on and the lessons I’ve learnt
By Ellie Greenfield, former senior account executive at MK PR. Before starting at a PR agency, you will be given many a lecture on how challenging, diverse, rewarding and downright bizarre it can be. Whether it’s clients who won’t get back to you, the press who don’t think the story you lovingly spent time on […]
‘Appy Yorkshire Day!
Tuesday was Yorkshire Day, the day where all things white rose are celebrated. As a Yorkshire-based PR agency, we’re incredibly proud to be based in God’s own country, but not just for the whippets and flat caps. From “yorkshireisms” to the shambles, here’s our round-up of why Yorkshire is the best place to be. The […]
MK PR shortlisted for two PR awards
MK Public Relations has been shortlisted for two major PR awards in recognition of its innovative work for its ever-expanding client portfolio. The Yorkshire-based PR agency has been shortlisted in two categories in the Chartered Institute of Public Relations PRide Awards 2017 for its work for telematics company The Floow and retail giant Meadowhall. MK […]
Top Tips for a PR Intern
The key to success for any keen PR’er is experience. Whilst there is no user manual and every company you work for will do things differently, you have to start somewhere – and for many, that usually is an internship or a work experience placement. Now, just over a month into my PR internship, I […]
Everybody’s Talking About Corporate Sponsorship
The team here at MK is a diverse one, to say the least. Interests at MK HQ range from running marathons, to gardening, to the smell of cleaning products (as confessed by our Office Director Sarah), to enjoying nothing more than the feel of the house lights going down when taking a trip to the […]
Sheffield Business Park Fuels Green Initiative
Project overview: Based on a travel survey carried out by Sheffield Business Park, more South Yorkshire commuters than ever are opting to leave their cars at home in favour of a growing number of sustainable transport methods, thanks to a green initiative being managed by the site. The latest figures – released in 2016 […]
Meadowhall – Oona The Elephant
Since the partnership formed between Sheffield Theatres and Meadowhall in late 2016, which aimed to allow children in the S9 area of Sheffield (where engagement with the arts is at its lowest in the city) to be able to experience live theatre and have access to a rich cultural education, MK were required to promote […]
The importance of ethics in PR
By Charlotte Dowd, Senior Account Executive The public has historically viewed PR practitioners with a degree of skepticism, and now, in an era of ‘fake news’ and open, transparent platforms, professionals in the PR industry must uphold their responsibility to provide open, honest and ethical information to the public. The industry has long since tried […]