The Floow – Innovative telematics technology provider announces investment

Project overview: In 2017 The Floow – one of the largest organisations in the global telematics industry focused on individual mobility – confirmed that it had received £13m equity investment. With existing investor Direct Line Group, the UK’s leading personal motor and home insurer, as well as leading Chinese investment group, Fosun, and United Electronics […]

You’ve chosen a PR firm. Now what?

Making the decision that your business needs to engage with a PR agency is a big thing, as well as being a potentially large investment. Whilst any PR agency worth their salt will pay attention to the brief and work hard to achieve the outlined objectives, the relationship will be all the more successful if […]

The Six Hats

Recently, I attended a short training course where one of the topics included was the Six Thinking Hats.  This ‘tool’ was designed by Edward de Bono to facilitate effective group (and individual) problem solving and decision making. As a team, we have many differing qualities, and as I was hearing about the Six Hats, I […]

Pepsi and United Airlines: Crisis Management 101

The past 7 days haven’t been the best for international brands Pepsi or United Airlines. For Pepsi, an advert intended to promote something positive was framed entirely wrong; and for United Airlines, the video of a passenger being removed from a plane went global (and from a brand tagline is ‘Fly the Friendly Skies’). Following […]


The voice of morning news and debate, Victoria Derbyshire showed us a different side this week when she removed her wig following chemotherapy treatment for breast cancer. Hats – and indeed wigs – off to you, VD. In doing so she has single handedly help to catapult awareness about the issues that surround cancer, putting […]

From curtain calls to conference calls

Picture this: it’s the middle of winter, we’re well-set into the routine of dark mornings, dark afternoons and freezing temperatures outside. Summer is a distant memory and the springtime coming seems like a fairy-tale that’s just out of reach from the offices of our PR agency in ‘sunny’ Sheffield. It was during this time I […]

Persisting in PR

By Charlotte Dowd, Senior Account Executive Six months ago, I stepped up my running game and entered into the Sheffield 10K Run For All. I soon caught the running bug, delving deeper into the running sphere with my entry of the PlusNet South Yorkshire Half Marathon… (help). In my early days of training, I could […]

#DorisDay – Weathering the Storm

As an old geography teacher of mine used to say ‘there’s no such thing as bad weather, only inappropriate clothing’, perhaps also more concisely said by Baden Powell: ‘Be prepared’. Nothing could be truer than in dear old Blighty. Two words: Storm Doris. I cannot speak for areas of the country where I was not, […]

The Budget – a highlight in one PRD’s calendar

Being a predominantly corporate soul, working largely on B2B accounts for clients operating in the professional services arena, one of the highlights of my work calendar (I am somewhat embarrassed to divulge) is the annual Spring Budget. After all, with it comes endless opportunities for expert commentary, as many leaders within their perspective fields quickly […]

Everybody’s Talking About Jamie – a Sheffield musical

I was there. That’s what they’ll say. 20 years from now when Jamie is touring the globe and entertaining millions of people each week – “I was there that night they performed to the public for the very first time in Sheffield’s Crucible Theatre”. Everybody’s Talking About Jamie, the new musical now on at the […]