Project overview:

Based on a travel survey carried out by Sheffield Business Park, more South Yorkshire commuters than ever are opting to leave their cars at home in favour of a growing number of sustainable transport methods, thanks to a green initiative being managed by the site.

The latest figures – released in 2016 – showed that the total number of people driving to and from work alone has decreased over the previous two years, whereas those choosing to car share have increased.

In addition, the statistics show that the number of people choosing to walk to the office is also on the up, and cycling is a more popular choice than it was when the initiative was initially rolled out in 2004.

In September 2016 the success of the programme was celebrated when workers from across the site – which is located just off Junction 33 of the M1 on the Sheffield Parkway – were invited to attend a Sustainable Travel Day at the park’s Business Centre.

MK Brief:

To raise awareness of the Sheffield Business Park’s ongoing commitment to encouraging green commuting, as well as its partnership with organisations such as SYPTE’s Inmotion!, Rotherham’s Journey Matters, First UK Bus and the University of Sheffield.

Strategy:

To manage a media relations campaign to secure coverage across key regional consumer and business, relevant trade press and sustainability titles.

Results:

Highlights included:

• Attendance at the open day from business park-based business representatives;
• The promotion of the calibre of business park residents including ITM Power;
• Promotion of the business park’s stakeholder relations with organisations such as SYPTE’s Inmotion!, Rotherham’s Journey Matters, First UK Bus and the University of Sheffield;
• Coverage in key target publications including:
  • Business Link – Commuters ditch cars with Sheffield Business Park’s green initiative
  • Sheffield Star – City’s car sharing commuters on the up