Crisis communication has to be a core component of a decent PR strategy: private, public and charity sector alike. We live in an era of insatiable reporting, with most of us self-acclaimed participants, as well as consumers. A double edged sword indeed. This last week one of Britain’s biggest charities found itself firmly in the […]
Author: Sarah Clark
The power of social media in an increasingly digital world
There can be no dispute that social media provides many of us with a great way to network; convey messages; express opinions and keep up to date on news and events – indeed recent figures indicate that over 328 million of us engage on a monthly basis. But social media doesn’t come without its own […]
The Samantha effect: why working in PR isn’t one big party
Working in PR, I find myself constantly explaining to people what PR actually is, and what PR’s do day-to-day. For some, they picture us standing outside a bar handing out leaflets, for other’s we’re swilling martinis, air kissing and calling everyone ‘dahhling’. But, for those a little more clued-up, “You have SUCH a fun job!” […]
MK PR win major PR award
MK Public Relations is the proud winner of a Silver Award at the CIPR Pride Awards 2017 in the Consumer Relations Campaign category for our work with Meadowhall on their ‘Oona the elephant’ campaign. Upon partnering with Sheffield Theatres in early 2017, Meadowhall called upon MK to raise awareness of the partnership and, by bringing […]
BIG news… And what it means for us!
Unless you’ve been residing under a rock over recent weeks you will know that there has been much speculation about whether Prince Harry was planning to propose to Meghan Markle – an American actress, model, and humanitarian. Headlines of late have referred to her quitting her role as Rachel Zane in the legal drama Suits, […]
The Floow Case Study
The Floow – Innovative telematics technology provider announces the opening of its first US office at Connected Car Insurance USA Project Overview: From its HQ in Sheffield The Floow has cemented its position as one of the leading organisations in the global telematics industry with MK acting as its retained PR consultancy since 2014. Earlier […]
Lessons from toddlers
By Caroline Woffenden, managing director. When I’m not cutting through the challenges (and delights) of running a regional PR agency, I’m doing the far harder role of managing two young children. And I mean that. Managing a business is tough – and often lonely – but nothing compared to the true responsibility of bringing up […]
Breaking into PR: relevant degree vs relevant experience
With university acceptance increasing year on year and PR continuing to be one of the fastest growing sectors in the UK, a question I can guarantee will be striking the next generation of PR professionals is: does a PR degree = PR success? A quick search on UCAS informed me that there are, no less […]
Banner Jones – Continued growth and success
Project overview: Law firm Banner Jones has appointed former Sheffield Chamber of Commerce president Steve Williams to its commercial and residential property team. The firm, which received international recognition as part of the 2016 Legal 500 guide, also recently welcomed Director and Solicitor Cathy Thomas to its Sheffield-based office. MK Brief: To promote the […]
Current affairs and popular culture in PR
By Charlotte Dowd, Senior Account Executive Staying on top of current affairs is essential to fulfilling your role as a PR professional. You will need to have a general knowledge of political advancements and developments in the areas within which your clients work. Some may think that staying on top of current affairs is easy, […]