Serving up a success

By Sarah Clark, Account Executive.   Gone are the days of a ‘one-size-fits-all’ approach to PR. With changing markets coupled with widespread digitalisation and the ubiquitous rise of social media, it’s increasingly important to arm your business with effective marketing and communication strategies that will see you thrive amongst the competition. As a lover of […]

Commercial Property Partners – Profile raising and brand awareness

Project overview: Commercial Property Partners LLP (CPP) has fast earnt a reputation as a leading team of Chartered Surveyors offering clients clear, accurate and honest advice since 2013. In just 5 years since the business was inaugurated, the team of commercial property specialists has expanded across the UK with offices in the Yorkshire, East Midlands […]

Europa International – Brand Awareness

Project overview: Fun-loving and family-run events and exhibition furniture hire company, Europa International wishes to communicate its creative and quirky brand across its social media platforms, online content and media relations activity. The firm, which has been servicing the events and exhibition industry for 57 years across the UK and Europe, seeks to increase awareness […]

Playing with the boys

In 2011, the Football Association (FA) announced a seemingly insignificant rule change to junior football. This rule amended the regulations regarding mixed-gender football; now allowing girls and boys up until the Under13 age group to play in the same team. At the time, I wasn’t aware how this seemingly small change would impact my life. […]

A three week adventure on the other side of the world

By Sarah Clark, University of Sheffield student and PR Intern at MK PR. Every so often, an opportunity comes along that is high on the life-changing spectrum, providing an occasion far removed from day-to-day life by stretching the bounds of your comfort zone. Recently, one of these opportunities came along and taught me the importance […]

PR lessons we can learn from Shakespeare

Our Senior Account Executive, Megan Morgan gives us the low-down on what Shakespeare can teach us about PR. If you’ve ever told a knock knock joke, fought fire with fire, not slept a wink or worn your heart on your sleeve, you have Shakespeare to thank. This week marks the annual national celebration of Britain’s […]

Game-changing businesses that have transformed our lives

By Charlotte Dowd, Senior Account Executive Innovation continues to drive our lives forward and a fresh take on ‘the established norm’ can transform not only a customer’s experience but also entire marketplaces. Business leaders and entrepreneurs alike need to constantly be on the alert for opportunities to make both incremental improvements and transformational changes to […]

Oxfam scandal

Crisis communication has to be a core component of a decent PR strategy: private, public and charity sector alike. We live in an era of insatiable reporting, with most of us self-acclaimed participants, as well as consumers. A double edged sword indeed. This last week one of Britain’s biggest charities found itself firmly in the […]

The power of social media in an increasingly digital world

There can be no dispute that social media provides many of us with a great way to network; convey messages; express opinions and keep up to date on news and events – indeed recent figures indicate that over 328 million of us engage on a monthly basis. But social media doesn’t come without its own […]

The Samantha effect: why working in PR isn’t one big party

Working in PR, I find myself constantly explaining to people what PR actually is, and what PR’s do day-to-day. For some, they picture us standing outside a bar handing out leaflets, for other’s we’re swilling martinis, air kissing and calling everyone ‘dahhling’. But, for those a little more clued-up, “You have SUCH a fun job!” […]