When a crisis or major issue strikes your organisation, your reputation and, in some instances, your very existence, is on the line. So, you need to be prepared in order to best manage in what will be some of the most challenging days in the business’s history.
Entering the world of PR has been a complete eye-opener. Having started at MK Things Happen as an intern, I have been able to see first-hand how the industry really works – working with clients ranging from Off the Shelf Festival of Words to Meadowhall Shopping Centre. Each day I am learning more and every experience reveals another golden nugget of information.
In the ever changing world of PR, professionals now needed to be multi-faceted when it comes to print, broadcast and online production. At MK we have trained our team in how to produce industry standard content so that our clients’ stories can increasingly be told in the crystal clarity of high definition video.
Urban Splash is the urban regeneration company refurbishing the Grade II listed Park Hill flats in Sheffield. The ambition of the project is to revive, regenerate, and establish a new community in the area. The 10 year project will deliver over 870 apartments; one third social housing. The marketing suite opened in October 2011, selling flats off-plan. The first phase released 78 apartments and commercial units sized from 500 sq ft to 30,000 sq ft. Private and social housing residents started to move in from January 2013.
The shift to digitalisation has made it easier for PR pros to access the data and we should, as an industry, be focusing on this new method of reporting in order to show the true worth of PR. We don’t necessarily need to work harder, just work smarter.
Welcome to the new MK PR website. We have refreshed the website to give an updated look and provide an improved user experience on all screen sizes from PC to tablet to smart phone. As a communications agency we know how important it is to deliver content to audiences in the right way and the […]
MK has been proud to support Off the Shelf Festival of Words for the last 3 years, which in 2012 celebrated its 21st year. In previous years MK has helped the festival secure more national media recognition. This year we wanted to move up a gear. This is a challenge as there is significant competition for column inches with other much larger festivals taking place during the same busy period on the UK’s literary calendar, who also have long term partnerships with national media.
Meadowhall Shopping Centre wanted to raise awareness of its wide range of retailers to the thousands of students this September. Situated in Sheffield, home to two of the UK’s most prestigious universities, the city’s 70,000 strong student community represents a key demographic for the Centre.