MK PR shortlisted for...

MK Public Relations has been shortlisted for two major PR awards in recognition of its innovative work for its ever-expanding client portfolio. The Yorkshire-based PR agency has been shortlisted in two categories in the Chartered Institute of Public Relations PRide Awards 2017 for its work for telematics company The Floow and retail giant Meadowhall. MK […]

Top Tips for a...

The key to success for any keen PR’er is experience. Whilst there is no user manual and every company you work for will do things differently, you have to start somewhere – and for many, that usually is an internship or a work experience placement. Now, just over a month into my PR internship, I […]

Everybody’s Talking About Corporate...

The team here at MK is a diverse one, to say the least. Interests at MK HQ range from running marathons, to gardening, to the smell of cleaning products (as confessed by our Office Director Sarah), to enjoying nothing more than the feel of the house lights going down when taking a trip to the […]

Sheffield Business Park Fuels...

  Project overview: Based on a travel survey carried out by Sheffield Business Park, more South Yorkshire commuters than ever are opting to leave their cars at home in favour of a growing number of sustainable transport methods, thanks to a green initiative being managed by the site. The latest figures – released in 2016 […]

Meadowhall – Oona The...

Since the partnership formed between Sheffield Theatres and Meadowhall in late 2016, which aimed to allow children in the S9 area of Sheffield (where engagement with the arts is at its lowest in the city) to be able to experience live theatre and have access to a rich cultural education, MK were required to promote […]

The importance of ethics...

The public has historically viewed PR practitioners with a degree of skepticism, and now, in an era of ‘fake news’ and open, transparent platforms, professionals in the PR industry must uphold their responsibility to provide open, honest and ethical information to the public. The industry has long since tried to counter this assertion, and I’m […]

The Floow – Innovative...

Project overview: In 2017 The Floow – one of the largest organisations in the global telematics industry focused on individual mobility – confirmed that it had received £13m equity investment. With existing investor Direct Line Group, the UK’s leading personal motor and home insurer, as well as leading Chinese investment group, Fosun, and United Electronics […]

You’ve chosen a PR...

Making the decision that your business needs to engage with a PR agency is a big thing, as well as being a potentially large investment. Whilst any PR agency worth their salt will pay attention to the brief and work hard to achieve the outlined objectives, the relationship will be all the more successful if […]

The Six Hats

Recently, I attended a short training course where one of the topics included was the Six Thinking Hats.  This ‘tool’ was designed by Edward de Bono to facilitate effective group (and individual) problem solving and decision making. As a team, we have many differing qualities, and as I was hearing about the Six Hats, I […]

Pepsi and United Airlines:...

The past 7 days haven’t been the best for international brands Pepsi or United Airlines. For Pepsi, an advert intended to promote something positive was framed entirely wrong; and for United Airlines, the video of a passenger being removed from a plane went global (and from a brand tagline is ‘Fly the Friendly Skies’). Following […]