Free Trade – the...

  The industry has changed a huge amount over the 15 (or so) years since I graduated and pinned my first ‘PR Junior’ badge to the freshly pressed collar of my very evidently new suit. I can’t quite say I remember the days of faxes and physically posting out press releases, but there were absolute […]

How training can help...

Whilst nowadays it’s increasingly common for people to study for a degree in Public Relations, the truth is that, more often than not, PRs come from a whole host of backgrounds – some seemingly unrelated, in fact. We all know and love the phrase ‘every day’s a school day’ and I can vouch for the […]

Why Work Experience is...

I can’t remember exactly when I was first asked what career I wanted to pursue – but I remember I was far too young to know. My career aspirations have varied to say the least. From being a vet, to a teacher, a mermaid, professional dog walker or Radio Presenter. My mind changed a lot. […]

Celebrating Sheffield at the...

A brilliant evening was had celebrating the accomplishments of some of Sheffield’s top small businesses at the recent Small Business Awards. The first event of its kind, ran by The Sheffield Star and hosted at the Virgin Money Lounge, saw 30 firms shortlisted in 10 categories including Technology, Professional Services and Innovation. The evening was […]

World Cup Fever is...

World cup fever has hit the world hard. Whether you are a footie fan through and through or couldn’t even state which teams are playing, FIFA Fever is unavoidable wherever you go, especially within the PR and marketing sectors. The World Cup develops a sense of community, bringing the world together for a period of […]

Serving up a success

By Sarah Clark, Account Executive.   Gone are the days of a ‘one-size-fits-all’ approach to PR. With changing markets coupled with widespread digitalisation and the ubiquitous rise of social media, it’s increasingly important to arm your business with effective marketing and communication strategies that will see you thrive amongst the competition. As a lover of […]

Commercial Property Partners –...

Project overview: Commercial Property Partners LLP (CPP) has fast earnt a reputation as a leading team of Chartered Surveyors offering clients clear, accurate and honest advice since 2013. In just 5 years since the business was inaugurated, the team of commercial property specialists has expanded across the UK with offices in the Yorkshire, East Midlands […]

Europa International – Brand...

Project overview: Fun-loving and family-run events and exhibition furniture hire company, Europa International wishes to communicate its creative and quirky brand across its social media platforms, online content and media relations activity. The firm, which has been servicing the events and exhibition industry for 57 years across the UK and Europe, seeks to increase awareness […]

Doing it for the...

Influencer Noun /ˈɪn.flu.ən.sɚ/ ‘Someone who affects or changes the way that other people behave, for example through their use of social media.’   Long gone are the days when being a ‘YouTuber’ meant monologues to camera. These days, 14-year-olds sell hair growth capsules, or jet across the world reviewing 5 star resorts you’ve probably never […]

The changing landscape on...

Retail is changing. It is all too well reported that high street brands are collapsing, and among them millennial-beloved Toys ‘R’ Us; electronics business Maplin; Conviviality plc, the Crewe-based alcohol wholesaler and owner of the ubiquitous Bargain Booze chain. Recent news indicates that good old Marks & Spencer – that very touchstone of the British […]