Trump’s trump card –...

Freedom of the press or freedom of the media is the principle that communication and expression through various media, including printed and electronic media, especially published materials, should be considered a right to be exercised freely (according to Wikipedia). But if we don’t like what the press, or an individual journalist, has to say – or if […]

How Kevin the Carrot...

You must have noticed Aldi’s Kevin the Carrot is back on our screens – it’s hard not to, with his adorable little smile and his comical Christmas adventures sprinkling festive cheer to every corner of the nation. But who would have thought a cute Christmas campaign from a supermarket, which is now running for the […]

To Brexit or not...

  As I put fingers to keyboard Mrs May continues to sit tight at number 10. The 48 letters required for a vote of no confidence have not as yet materialised – and as time marches on, it doesn’t feel like they will.   A week is a long time in politics, Harold Wilson once […]

Five tips for students...

  The thought of finishing university and being catapulted head first into the world of adulthood is utterly terrifying – not only do you have to decide where you want to live, become more responsible about money, potentially start paying council tax and sorting out your own bills, but there is also the big C […]

Free Trade – the...

  The industry has changed a huge amount over the 15 (or so) years since I graduated and pinned my first ‘PR Junior’ badge to the freshly pressed collar of my very evidently new suit. I can’t quite say I remember the days of faxes and physically posting out press releases, but there were absolute […]

How training can help...

Whilst nowadays it’s increasingly common for people to study for a degree in Public Relations, the truth is that, more often than not, PRs come from a whole host of backgrounds – some seemingly unrelated, in fact. We all know and love the phrase ‘every day’s a school day’ and I can vouch for the […]

Why Work Experience is...

I can’t remember exactly when I was first asked what career I wanted to pursue – but I remember I was far too young to know. My career aspirations have varied to say the least. From being a vet, to a teacher, a mermaid, professional dog walker or Radio Presenter. My mind changed a lot. […]

Celebrating Sheffield at the...

A brilliant evening was had celebrating the accomplishments of some of Sheffield’s top small businesses at the recent Small Business Awards. The first event of its kind, ran by The Sheffield Star and hosted at the Virgin Money Lounge, saw 30 firms shortlisted in 10 categories including Technology, Professional Services and Innovation. The evening was […]

World Cup Fever is...

World cup fever has hit the world hard. Whether you are a footie fan through and through or couldn’t even state which teams are playing, FIFA Fever is unavoidable wherever you go, especially within the PR and marketing sectors. The World Cup develops a sense of community, bringing the world together for a period of […]

Serving up a success

By Sarah Clark, Account Executive.   Gone are the days of a ‘one-size-fits-all’ approach to PR. With changing markets coupled with widespread digitalisation and the ubiquitous rise of social media, it’s increasingly important to arm your business with effective marketing and communication strategies that will see you thrive amongst the competition. As a lover of […]