How to play it cool this April Fool’s…

A national day can provide a great window of opportunity for us PRs – often helping to guarantee hits on social, as well as column inches in news publications, and across air time. April Fool’s – the light-hearted, comical day, aimed at spreading a smile – is no different. And indeed brands have taken lucrative […]

MIPIM 2019

Last week saw MIPIM, the world’s leading property market event, take place in Cannes. As thousands of property experts from across the globe gathered under some glorious sunshine and in the eye line of some stunning sea views, to discuss new market trends, important announcements and to network, we were left in a very windy […]

Pitcher & Piano Sheffield – Case Study

Overview: Nationwide bar/restaurant chain Pitcher & Piano were set to open their first venue in the Steel city in October 2018. MK Brief: MK won the pitch to manage the PR for the opening, with a focus on four key areas of PR – a pre-launch strategy, social media management, blogger engagement and media relations. […]

International Women’s Day

Happy international women’s day, ladies (and gents). From an all female cast in tonight’s Emmerdale, to Putin’s photo call with female police officers, today the world is celebrating the progress, triumph and achievement of women. And nowhere more so than in Sheffield… Last night MK NCG was the proud sponsor of the Sheffield Star’s inaugural […]

BBC Radio Sheffield – Case Study

Us PRs occasionally do like to get away from our desks and this week saw us venture down to one of our local radio stations, BBC Radio Sheffield. First broadcast in 1967, BBC Radio Sheffield is a cornerstone for local and regional news, so what better way to find out a bit more about how […]

Controversial PR – is it ever worth the risk?

PR is all about communicating a client’s message to its audience, whether that be through the press, social media, or even word of mouth. However, with the vast amount of brands out there, it can sometimes be a struggle to be noticed. That is, unless, you have something major up your sleeve to get people […]

Beat the Blues

Many will know Blue Monday as the 80s top hit by New Order – but for the purpose of this blog, I’m referring to the term used to describe the most miserable day of the year: the third Monday of January. With the festivities well and truly behind us; the momentum of work back to full swing […]

Trump’s trump card – banning the press

Freedom of the press or freedom of the media is the principle that communication and expression through various media, including printed and electronic media, especially published materials, should be considered a right to be exercised freely (according to Wikipedia). But if we don’t like what the press, or an individual journalist, has to say – or if […]

How Kevin the Carrot became the nation’s sweetheart

You must have noticed Aldi’s Kevin the Carrot is back on our screens – it’s hard not to, with his adorable little smile and his comical Christmas adventures sprinkling festive cheer to every corner of the nation. But who would have thought a cute Christmas campaign from a supermarket, which is now running for the […]