PR for law firms – an NC Group Case Study

Overview: MK PR was appointed in 2018 to create and oversee the press office function of a leading, national consumer law firm. The brief was centred around securing qualitative and quantitative coverage across all consumer news channels, as well as further the firm’s reputation within the relevant trade and business press in order to help […]

The role of Comms in a Covid crisis

The recent PR Week and Cision Comms Report 2020, Measuring up to the Moment, makes interesting reading. The fourth annual comms report of its kind reflects an industry that has confronted both old and new challenges in a year like no other. And wow, what a year – in every sense. However, the often lambasted […]

Taking Chances & New Beginnings

Read our latest blog written by Communications Assistant, Sadie Cole.   In September 2019, I folded away my waitressing apron for the last time. I had just informed my boss of my decision to leave due to an ongoing illness which was exacerbated by chemicals I was required to work with. Suddenly confronted with the […]

Politics and Poor Timing: PR disasters in the run up to the General Election

Work experience intern Sadie Cole explores PR disasters in light of the upcoming general election. In the run up to the United Kingdom’s general election on December 12th, the nation’s eyes are fixated upon the words and actions of two men. Splashed across the front page of every newspaper, every social media site and embedded […]

‘Tis The Season for Successful Christmas Campaigns

What makes a successful Christmas campaign? Humour? Nostalgia? Family? Something which will make you laugh or something which will make you cry? In the past, brands have taken many different angles with their Christmas campaigns, which just leaves us all that much more excited to see what this year’s campaigns have in store. With only […]

How to nail a spooktacular Halloween campaign

As we step into Halloween week, we take a look at the PR that has run alongside this spooktacular festival…   1) A dash of humor Last year Marmite put its own spin on Halloween by redesigning the iconic jar into two limited editions utilizing their famous catch phrase ‘you either love it, or you […]

The importance of effective PR in a snap election

  As we get closer and closer to the 31st of October, the uncertainty over Brexit and parliament itself continues. Members of Parliament continue to reject Boris Johnson’s No-Deal Brexit and the likeliness of a snap election before the end of the year looks more and more likely. This week, the suspension of parliament was […]

‘There’s no such thing as bad publicity’…or is there?

Our recent work experience Josh Cawood shares this thoughts on Kraft’s latest campaign… Phineas T. Barnum – the man who inspired The Greatest Showman and gave the world Hugh Jackman parading around in a top hat – is often credited as coining this iconic phrase. For Barnum and his travelling circus, the phrase was true. […]

How brands have tapped into the Women’s World Cup

Most of us remember the summer of 2018 well – the sun was shining, beer gardens up and down the country were packed to the brim, and most of us were guilty of singing ‘It’s Coming Home’ whenever we got the chance. It was a strong performance from the England men’s team at the World […]

Brands are LOVING this year’s LOVE ISLAND, and here’s why!

Just like Marmite, you either love it or hate it. Well, except for those special few – typically boyfriends, husbands, and reality TV sceptics – who claim to think it’s ‘all a load of rubbish’ but quickly find themselves getting engrossed in who’s coupled up with who, and who’s about to get #PiedOff. Regardless of […]