Europa International – Brand...

Project overview: Fun-loving and family-run events and exhibition furniture hire company, Europa International wishes to communicate its creative and quirky brand across its social media platforms, online content and media relations activity. The firm, which has been servicing the events and exhibition industry for 57 years across the UK and Europe, seeks to increase awareness […]

Doing it for the...

Influencer Noun /ˈɪn.flu.ən.sɚ/ ‘Someone who affects or changes the way that other people behave, for example through their use of social media.’   Long gone are the days when being a ‘YouTuber’ meant monologues to camera. These days, 14-year-olds sell hair growth capsules, or jet across the world reviewing 5 star resorts you’ve probably never […]

The changing landscape on...

Retail is changing. It is all too well reported that high street brands are collapsing, and among them millennial-beloved Toys ‘R’ Us; electronics business Maplin; Conviviality plc, the Crewe-based alcohol wholesaler and owner of the ubiquitous Bargain Booze chain. Recent news indicates that good old Marks & Spencer – that very touchstone of the British […]

The Royal Wedding, PR...

A whirlwind romance, a picture perfect couple, Amalfi lemons and welsh gold. The Royal Wedding promised to be nothing short of perfection. But sadly for the Royal couple, the days leading up to the biggest day of their lives were steeped in drama. ‘Markle Debacle’ notwithstanding, the event really was beautiful- captivating the attention of […]

Playing with the boys

In 2011, the Football Association (FA) announced a seemingly insignificant rule change to junior football. This rule amended the regulations regarding mixed-gender football; now allowing girls and boys up until the Under13 age group to play in the same team. At the time, I wasn’t aware how this seemingly small change would impact my life. […]

A three week adventure...

By Sarah Clark, University of Sheffield student and PR Intern at MK PR. Every so often, an opportunity comes along that is high on the life-changing spectrum, providing an occasion far removed from day-to-day life by stretching the bounds of your comfort zone. Recently, one of these opportunities came along and taught me the importance […]

Why Quirky PR Doesn’t...

By Megan Morgan, Senior Account Executive Unless you’ve been living under a rock in the last few weeks, you’ll have clocked the storm brewing on social thanks to #bloggergate. For those not so immersed in the Twittersphere – influencer and YouTuber Elle Darby put her shellacked and Louboutin-ed foot in it by sending a misinformed […]

PR lessons we can...

Our Senior Account Executive, Megan Morgan gives us the low-down on what Shakespeare can teach us about PR. If you’ve ever told a knock knock joke, fought fire with fire, not slept a wink or worn your heart on your sleeve, you have Shakespeare to thank. This week marks the annual national celebration of Britain’s […]

Game-changing businesses that have...

By Charlotte Dowd, Senior Account Executive Innovation continues to drive our lives forward and a fresh take on ‘the established norm’ can transform not only a customer’s experience but also entire marketplaces. Business leaders and entrepreneurs alike need to constantly be on the alert for opportunities to make both incremental improvements and transformational changes to […]

Oxfam scandal

Crisis communication has to be a core component of a decent PR strategy: private, public and charity sector alike. We live in an era of insatiable reporting, with most of us self-acclaimed participants, as well as consumers. A double edged sword indeed. This last week one of Britain’s biggest charities found itself firmly in the […]