Brands are LOVING this...

Just like Marmite, you either love it or hate it. Well, except for those special few – typically boyfriends, husbands, and reality TV sceptics – who claim to think it’s ‘all a load of rubbish’ but quickly find themselves getting engrossed in who’s coupled up with who, and who’s about to get #PiedOff. Regardless of […]

Silly Sausage: Using outrage...

By MK work experience, Christian Hayter.   Piers Morgan, the opinionated co-host of Good Morning Britain, makes no illusions of his contempt for vegans and vegetarians. Recently, Morgan has made news for berating a vegan activist on his show, and a few weeks ago, he fumed over the veganification of Percy pigs, spitting out the […]

Logging off: working without...

Many (or indeed most) in the world of PR would argue that social media is a crucial part of a communications strategy. There is no question that social media is great tool from which to target audiences, convey key messages, raise brand awareness and increase engagement. Yet… with an impressive social following of over 200k […]

Leaving journalism and joining...

Here at MK, we recently invited University of Sheffield Journalism student William Bond in for a period of work experience. Many journalism graduates face the difficult task of choosing between a career in PR or Journalism and here’s the advice that Will would like to share with those faced with making the decision:   PR […]

How to play it...

A national day can provide a great window of opportunity for us PRs – often helping to guarantee hits on social, as well as column inches in news publications, and across air time. April Fool’s – the light-hearted, comical day, aimed at spreading a smile – is no different. And indeed brands have taken lucrative […]

MIPIM 2019

Last week saw MIPIM, the world’s leading property market event, take place in Cannes. As thousands of property experts from across the globe gathered under some glorious sunshine and in the eye line of some stunning sea views, to discuss new market trends, important announcements and to network, we were left in a very windy […]

Pitcher & Piano Sheffield...

Overview: Nationwide bar/restaurant chain Pitcher & Piano were set to open their first venue in the Steel city in October 2018. MK Brief: MK won the pitch to manage the PR for the opening, with a focus on four key areas of PR – a pre-launch strategy, social media management, blogger engagement and media relations. […]

International Women’s Day

Happy international women’s day, ladies (and gents). From an all female cast in tonight’s Emmerdale, to Putin’s photo call with female police officers, today the world is celebrating the progress, triumph and achievement of women. And nowhere more so than in Sheffield… Last night MK NCG was the proud sponsor of the Sheffield Star’s inaugural […]

Northern Communications Group

Earlier this month MK Public Relations was adopted by its now parent organisation the Northern Communications Group: an exciting new era for the PR agency, which was founded 15 years ago, almost to the day. Prolific North – London-based approach for new Yorkshire marketing group Insider Media  – New full service comms agency launched BDaily – Latest […]

The Great Northern Powerhouse...

  The Great Northern Powerhouse conference took place today in Leeds, giving an opportunity to hear and contribute to the ongoing debate and understand a little more about the vision, commitment and focus for the north.   Having recently announced MK’s move to the Northern Communications Group, I was all ears. The conference was a […]