Banner Jones – Continued growth and success

Project overview:

 

Law firm Banner Jones has appointed former Sheffield Chamber of Commerce president Steve Williams to its commercial and residential property team.

The firm, which received international recognition as part of the 2016 Legal 500 guide, also recently welcomed Director and Solicitor Cathy Thomas to its Sheffield-based office.

MK Brief:

To promote the continued growth of the Banner Jones team whilst drawing attention to the breadth and depth of the expertise of those on-board.

Strategy:

To issue an announcement to secure coverage across key regional consumer, business and relevant trade press as well as engage with ongoing profile raising opportunities in appropriate outlets including press and on social media.

To utilise the growing team and the success of the Legal 500 series in order to strengthen award applications and receive recognition from the local business community for recent growth and success.

Results:

Highlights included:

·         Inclusion in the My Yorkshire column for both Stephen and Cathy

·         Strong coverage in key target publications including:

 

  • Strong interaction further to the announcements across the firm’s social media channels including Facebook, LinkedIn and Twitter

 

  • Finalists at the Mansfield2020 business awards – Customer Focus initiative category.