Project overview:

Commercial Property Partners LLP (CPP) has fast earnt a reputation as a leading team of Chartered Surveyors offering clients clear, accurate and honest advice since 2013.

In just 5 years since the business was inaugurated, the team of commercial property specialists has expanded across the UK with offices in the Yorkshire, East Midlands and London regions.

MK Brief:

MK was approached in 2016 by the partners to further build CPP’s profile and credibility among the business community.

Strategy:

MK worked to establish a media relations and social media programme; identifying news stories and profile opportunities for target press; and ensuring a sustained dialogue across Twitter and LinkedIn to help champion success.

MK has further used awards and sponsorship opportunities to meet the core communication and PR objectives.

Results:

CPP has achieved an average of fifteen hits per month in target publications such as Property Week, Estates Gazette, Yorkshire Business Insider, The Nottingham Post and the Yorkshire Post.

Key coverage includes investment deals, sale of property, industry round ups, and profiling pieces of key partners at the firm.

CPP has achieved more than a 50% increase in followers since MK took the reins of its Twitter account in June 2016, increasing to over 700 followers to date. The CPP twitter account also achieves on average 21,000 tweet impressions each month, which has also seen a 50% increase since June 2016.

CPP have been recognised for three consecutive years at the Insider Yorkshire Property Industry Awards, being awarded ‘Industrial Agency of the Year’ in 2014 and 2016, and highly commended in 2015 and 2017.