Every Little Helps…

At MK, supporting charities is extremely important to us. Alongside supporting charities such as The Children’s Hospital Charity, Helen’s Trust and Kids ‘N’ Cancer from a press office and consultancy aspect, in our spare time a number of us are committee members, volunteers and active fundraisers for charities across the UK. Recently, we took part […]

Press Release Writing –...

By Kelly Spencer Effective press releasing writing is the bread and butter of Public Relations. Every PR professional has, at some point in their career, put together what they thought was the perfect press release only to feel thwarted and find journalists dismissive of their work. Having studied journalism and spent the first half of […]

Overcoming the ‘broadcast beast’

By Anna Simmons Broadcast media has both advantages and disadvantages when compared with print; broadcast news can be far more immediate and reactive and, more notably, convey emotion better than the written word. Another plus point for broadcast is that it can be absorbed whilst audiences are doing other activities, such as driving or eating, […]

Meadowhall Shopping Centre: The...

Campaign: Meadowhall Shopping Centre: The introduction of the over-taking lane Client: Meadowhall Timescale: April 2014 Overview: Meadowhall Shopping Centre hit the national and international news this month after trialling the first over-taking lane in a UK shopping centre. After receiving a letter from ten-year-old schoolgirl Chloe Nash Lowe, Meadowhall saw an opportunity to hit the […]

Bloggers reshaping the world...

By MK intern and award winning blogger Lydia Abraham As a blogger myself, I’ve seen how quickly bloggers have developed their worth in the world of PR. In a matter of years, blogging has gone from a case of posting a few paragraphs and pictures to a wonderfully creative career for many aspiring writers. Not […]

A good cup of...

By Hannah Falconer Starting any new job is daunting to say the least. But that first day as an intern in a busy PR office can make even the most confident feel the creeping sensation of nerves and self-doubt. Will I be good enough? Can I keep up? What if they don’t like me? These […]

Climbing high

They say what doesn’t kill you makes you stronger. And they are right. I enjoy a challenge; all true business ‘types’ do, but climbing Mount Kilimanjaro ranks as the most challenging experience in my life to date. The mighty Mount Kili is the highest mountain in Africa, located in Tanzania, on the boarder of Kenya, […]

Social media – not...

Contrary to popular belief, social media is not solely for young people or in fact ordinary people going about their business. Social media has become an invaluable channel for companies to communicate with their customers and is a vital part of a business communication strategy. Whether it is you or your employee updating the company’s […]

Meadowhall Light Switch On...

Meadowhall has always taken its commitment to making Christmas spectacular seriously, and its 2013 campaign was no exception. Playing host to Santa’s Magical Kingdom; more than 3,600 crystal icicles, 9,228m of crystal garland, 875,283 LED bulbs and 8kg of glitter; and a packed agenda of entertainment to keep shoppers feeling festive in the lead up to the big day.

The PRo’s of PR...

Public and press relations can be a much misunderstood medium. In our latest blog, PR Director Ashlea McConnell sheds light on what well executed PR can achieve.