The thought of finishing university and being catapulted head first into the world of adulthood is utterly terrifying – not only do you have to decide where you want to live, become more responsible about money, potentially start paying council tax and sorting out your own bills, but there is also the big C […]

  The industry has changed a huge amount over the 15 (or so) years since I graduated and pinned my first ‘PR Junior’ badge to the freshly pressed collar of my very evidently new suit. I can’t quite say I remember the days of faxes and physically posting out press releases, but there were absolute […]

Whilst nowadays it’s increasingly common for people to study for a degree in Public Relations, the truth is that, more often than not, PRs come from a whole host of backgrounds – some seemingly unrelated, in fact. We all know and love the phrase ‘every day’s a school day’ and I can vouch for the […]

I can’t remember exactly when I was first asked what career I wanted to pursue – but I remember I was far too young to know. My career aspirations have varied to say the least. From being a vet, to a teacher, a mermaid, professional dog walker or Radio Presenter. My mind changed a lot. […]

A brilliant evening was had celebrating the accomplishments of some of Sheffield’s top small businesses at the recent Small Business Awards. The first event of its kind, ran by The Sheffield Star and hosted at the Virgin Money Lounge, saw 30 firms shortlisted in 10 categories including Technology, Professional Services and Innovation. The evening was […]

World cup fever has hit the world hard. Whether you are a footie fan through and through or couldn’t even state which teams are playing, FIFA Fever is unavoidable wherever you go, especially within the PR and marketing sectors. The World Cup develops a sense of community, bringing the world together for a period of […]

By Sarah Clark, Account Executive.   Gone are the days of a ‘one-size-fits-all’ approach to PR. With changing markets coupled with widespread digitalisation and the ubiquitous rise of social media, it’s increasingly important to arm your business with effective marketing and communication strategies that will see you thrive amongst the competition. As a lover of […]

Influencer Noun /ˈɪn.flu.ən.sɚ/ ‘Someone who affects or changes the way that other people behave, for example through their use of social media.’   Long gone are the days when being a ‘YouTuber’ meant monologues to camera. These days, 14-year-olds sell hair growth capsules, or jet across the world reviewing 5 star resorts you’ve probably never […]

Retail is changing. It is all too well reported that high street brands are collapsing, and among them millennial-beloved Toys ‘R’ Us; electronics business Maplin; Conviviality plc, the Crewe-based alcohol wholesaler and owner of the ubiquitous Bargain Booze chain. Recent news indicates that good old Marks & Spencer – that very touchstone of the British […]

A whirlwind romance, a picture perfect couple, Amalfi lemons and welsh gold. The Royal Wedding promised to be nothing short of perfection. But sadly for the Royal couple, the days leading up to the biggest day of their lives were steeped in drama. ‘Markle Debacle’ notwithstanding, the event really was beautiful- captivating the attention of […]