By Caroline Woffenden, managing director. When I’m not cutting through the challenges (and delights) of running a regional PR agency, I’m doing the far harder role of managing two young children. And I mean that. Managing a business is tough – and often lonely – but nothing compared to the true responsibility of bringing up […]
Blog
Breaking into PR: relevant degree vs relevant experience
With university acceptance increasing year on year and PR continuing to be one of the fastest growing sectors in the UK, a question I can guarantee will be striking the next generation of PR professionals is: does a PR degree = PR success? A quick search on UCAS informed me that there are, no less […]
Current affairs and popular culture in PR
By Charlotte Dowd, Senior Account Executive Staying on top of current affairs is essential to fulfilling your role as a PR professional. You will need to have a general knowledge of political advancements and developments in the areas within which your clients work. Some may think that staying on top of current affairs is easy, […]
Bell Pottinger
Reputation, reputation, reputation. It’s the stuff our industry is built on. So it is right, in my opinion, that the PRCA (Public Relations and Communications Association, to those of us in the know) took the decision to expel Bell Pottinger, previously one of London’s most reputable PR agencies, for bringing the sector into disrepute with […]
Gender-free John Lewis – the launch of the unisex brand
Boys will be boys… but not according to John Lewis. The nation’s favourite department store, ‘never knowingly undersold’, has announced they are launching a unisex brand… Genius PR was my first thought (why hadn’t I thought of it, was my second). I grew up in an all-girl household, and attended an all-girl school – and […]
Agency Life: A year on and the lessons I’ve learnt
By Ellie Greenfield, former senior account executive at MK PR. Before starting at a PR agency, you will be given many a lecture on how challenging, diverse, rewarding and downright bizarre it can be. Whether it’s clients who won’t get back to you, the press who don’t think the story you lovingly spent time on […]
‘Appy Yorkshire Day!
Tuesday was Yorkshire Day, the day where all things white rose are celebrated. As a Yorkshire-based PR agency, we’re incredibly proud to be based in God’s own country, but not just for the whippets and flat caps. From “yorkshireisms” to the shambles, here’s our round-up of why Yorkshire is the best place to be. The […]
MK PR shortlisted for two PR awards
MK Public Relations has been shortlisted for two major PR awards in recognition of its innovative work for its ever-expanding client portfolio. The Yorkshire-based PR agency has been shortlisted in two categories in the Chartered Institute of Public Relations PRide Awards 2017 for its work for telematics company The Floow and retail giant Meadowhall. MK […]
Top Tips for a PR Intern
The key to success for any keen PR’er is experience. Whilst there is no user manual and every company you work for will do things differently, you have to start somewhere – and for many, that usually is an internship or a work experience placement. Now, just over a month into my PR internship, I […]
Everybody’s Talking About Corporate Sponsorship
The team here at MK is a diverse one, to say the least. Interests at MK HQ range from running marathons, to gardening, to the smell of cleaning products (as confessed by our Office Director Sarah), to enjoying nothing more than the feel of the house lights going down when taking a trip to the […]