PR is all about communicating a client’s message to its audience, whether that be through the press, social media, or even word of mouth. However, with the vast amount of brands out there, it can sometimes be a struggle to be noticed. That is, unless, you have something major up your sleeve to get people […]

Many will know Blue Monday as the 80s top hit by New Order – but for the purpose of this blog, I’m referring to the term used to describe the most miserable day of the year: the third Monday of January. With the festivities well and truly behind us; the momentum of work back to full swing […]

Founder of MK, Steve McKevitt, speaks about Brexit in his recent Oxford University Press article: https://blog.oup.com/2018/12/how-politicians-tried-to-sell-brexit/   If we examine the two campaigns in terms of their message strategy, i.e. the way in which they sought to influence swing voters, significant differences become apparent. Remain is widely regarded to have been poorly executed – not a […]

Merry Christmas to all of our clients, past and present – we hope you have a fabulous festive season! 2018 has been a great year for MK and we’d like to thank you all for your continued support throughout. Here’s to 2019!

  The world of online news isn’t a newcomer to the game and, in fact, many of us will struggle to remember a time when the trusty newspaper was the source of all knowledge. Over the past decade a lot has changed in PR and, with the pace of digitalisation, the dynamism is set to […]

Founder of MK, Steve McKevitt, speaks about Brexit and the impact of emotional appeals in his recent Oxford University Press article: https://blog.oup.com/2018/12/brexit-referendum-emotional-appeals/   “Brexit was a big fundamental decision: an emotional decision,” said Nigel Farrage in an interview with The Guardian’s John Harris in September 2018. For once at least the former UKIP leader, a […]

Freedom of the press or freedom of the media is the principle that communication and expression through various media, including printed and electronic media, especially published materials, should be considered a right to be exercised freely (according to Wikipedia). But if we don’t like what the press, or an individual journalist, has to say – or if […]

You must have noticed Aldi’s Kevin the Carrot is back on our screens – it’s hard not to, with his adorable little smile and his comical Christmas adventures sprinkling festive cheer to every corner of the nation. But who would have thought a cute Christmas campaign from a supermarket, which is now running for the […]

  As I put fingers to keyboard Mrs May continues to sit tight at number 10. The 48 letters required for a vote of no confidence have not as yet materialised – and as time marches on, it doesn’t feel like they will.   A week is a long time in politics, Harold Wilson once […]