By Hannah Falconer Starting any new job is daunting to say the least. But that first day as an intern in a busy PR office can make even the most confident feel the creeping sensation of nerves and self-doubt. Will I be good enough? Can I keep up? What if they don’t like me? These […]

They say what doesn’t kill you makes you stronger. And they are right. I enjoy a challenge; all true business ‘types’ do, but climbing Mount Kilimanjaro ranks as the most challenging experience in my life to date. The mighty Mount Kili is the highest mountain in Africa, located in Tanzania, on the boarder of Kenya, […]

Contrary to popular belief, social media is not solely for young people or in fact ordinary people going about their business. Social media has become an invaluable channel for companies to communicate with their customers and is a vital part of a business communication strategy. Whether it is you or your employee updating the company’s […]

When a crisis or major issue strikes your organisation, your reputation and, in some instances, your very existence, is on the line. So, you need to be prepared in order to best manage in what will be some of the most challenging days in the business’s history.

Entering the world of PR has been a complete eye-opener. Having started at MK Things Happen as an intern, I have been able to see first-hand how the industry really works – working with clients ranging from Off the Shelf Festival of Words to Meadowhall Shopping Centre. Each day I am learning more and every experience reveals another golden nugget of information.

In the ever changing world of PR, professionals now needed to be multi-faceted when it comes to print, broadcast and online production. At MK we have trained our team in how to produce industry standard content so that our clients’ stories can increasingly be told in the crystal clarity of high definition video.

The shift to digitalisation has made it easier for PR pros to access the data and we should, as an industry, be focusing on this new method of reporting in order to show the true worth of PR. We don’t necessarily need to work harder, just work smarter.

As a big fan of proper coffee, infographics and the painfully hipster Shoreditch technology scene I have to admit being pretty intrigued by The Guardian’s new #GuardianCoffee venture.