Silly Sausage: Using outrage to generate attention and a PR buzz

By MK work experience, Christian Hayter.   Piers Morgan, the opinionated co-host of Good Morning Britain, makes no illusions of his contempt for vegans and vegetarians. Recently, Morgan has made news for berating a vegan activist on his show, and a few weeks ago, he fumed over the veganification of Percy pigs, spitting out the […]

Logging off: working without social media in a virtual world

Many (or indeed most) in the world of PR would argue that social media is a crucial part of a communications strategy. There is no question that social media is great tool from which to target audiences, convey key messages, raise brand awareness and increase engagement. Yet… with an impressive social following of over 200k […]

Leaving journalism and joining the ‘dark side’ of communications… PR

Here at MK, we recently invited University of Sheffield Journalism student William Bond in for a period of work experience. Many journalism graduates face the difficult task of choosing between a career in PR or Journalism and here’s the advice that Will would like to share with those faced with making the decision:   PR […]

How to play it cool this April Fool’s…

A national day can provide a great window of opportunity for us PRs – often helping to guarantee hits on social, as well as column inches in news publications, and across air time. April Fool’s – the light-hearted, comical day, aimed at spreading a smile – is no different. And indeed brands have taken lucrative […]

MIPIM 2019

Last week saw MIPIM, the world’s leading property market event, take place in Cannes. As thousands of property experts from across the globe gathered under some glorious sunshine and in the eye line of some stunning sea views, to discuss new market trends, important announcements and to network, we were left in a very windy […]

Pitcher & Piano Sheffield – Case Study

Overview: Nationwide bar/restaurant chain Pitcher & Piano were set to open their first venue in the Steel city in October 2018. MK Brief: MK won the pitch to manage the PR for the opening, with a focus on four key areas of PR – a pre-launch strategy, social media management, blogger engagement and media relations. […]

International Women’s Day

Happy international women’s day, ladies (and gents). From an all female cast in tonight’s Emmerdale, to Putin’s photo call with female police officers, today the world is celebrating the progress, triumph and achievement of women. And nowhere more so than in Sheffield… Last night MK NCG was the proud sponsor of the Sheffield Star’s inaugural […]

BBC Radio Sheffield – Case Study

Us PRs occasionally do like to get away from our desks and this week saw us venture down to one of our local radio stations, BBC Radio Sheffield. First broadcast in 1967, BBC Radio Sheffield is a cornerstone for local and regional news, so what better way to find out a bit more about how […]

Controversial PR – is it ever worth the risk?

PR is all about communicating a client’s message to its audience, whether that be through the press, social media, or even word of mouth. However, with the vast amount of brands out there, it can sometimes be a struggle to be noticed. That is, unless, you have something major up your sleeve to get people […]

Beat the Blues

Many will know Blue Monday as the 80s top hit by New Order – but for the purpose of this blog, I’m referring to the term used to describe the most miserable day of the year: the third Monday of January. With the festivities well and truly behind us; the momentum of work back to full swing […]