BBC Radio Sheffield – Case Study

Us PRs occasionally do like to get away from our desks and this week saw us venture down to one of our local radio stations, BBC Radio Sheffield. First broadcast in 1967, BBC Radio Sheffield is a cornerstone for local and regional news, so what better way to find out a bit more about how […]

Controversial PR – is it ever worth the risk?

PR is all about communicating a client’s message to its audience, whether that be through the press, social media, or even word of mouth. However, with the vast amount of brands out there, it can sometimes be a struggle to be noticed. That is, unless, you have something major up your sleeve to get people […]

Beat the Blues

Many will know Blue Monday as the 80s top hit by New Order – but for the purpose of this blog, I’m referring to the term used to describe the most miserable day of the year: the third Monday of January. With the festivities well and truly behind us; the momentum of work back to full swing […]

Trump’s trump card – banning the press

Freedom of the press or freedom of the media is the principle that communication and expression through various media, including printed and electronic media, especially published materials, should be considered a right to be exercised freely (according to Wikipedia). But if we don’t like what the press, or an individual journalist, has to say – or if […]

How Kevin the Carrot became the nation’s sweetheart

You must have noticed Aldi’s Kevin the Carrot is back on our screens – it’s hard not to, with his adorable little smile and his comical Christmas adventures sprinkling festive cheer to every corner of the nation. But who would have thought a cute Christmas campaign from a supermarket, which is now running for the […]