Campaign: A visit from the Sheffield Central MP to The Floow’s headquarters
Client: The Floow
Timeline: October 2014
In October, Paul Blomfield MP visited the offices of MK PR clients The Floow after hearing about their recent successes and their work overseas, which sees them representing Sheffield on an international scale.
MK PR have worked with The Floow for the past year and have supported them on various events throughout this time. When informed about the visit MK put together a critical time plan and campaign, which aimed to maximise the amount of coverage and exposure achieved from the visit.
This included working with Paul Blomfield’s press team to gain media clearance, before putting together a press release and inviting local media to attend the event.
MK also arranged the photography for the occasion, providing a photo brief to ensure that the images taken that would be suitable for press and The Floow’s social media channels.
MK populated Linkedin with information about the visit both before and after the event, as well as advising The Floow on posts to be included on their Twitter account.
The Floow is a telematics organisation that was founded in Sheffield in 2012.
The organisation provides telematics systems to a range of leading insurers including the Direct Line Group in the UK and AIG in multiple geographies.
These telematics systems are available as smart phone applications and black boxes and monitor driver behaviour in order to provide educative feedback, which can then be used by insurers to reward safer driving.
MK attended and managed the visit on the day, ensuring that all the parties involved obtained what they needed from the event. They co-ordinated the running order of the visit and the photography, and distributed an image and press release later that day.
MK also arranged interviews with Paul Blomfield and CEO of The Floow Aldo Monteforte for Sheffield Live! Television, who came to film the event after hearing about it from MK.
Sheffield Live broadcast the interviews and a report on the visit on their evening news programme and online. Clips from the interviews were also used on the Business Live! programme on their community radio channel the next day.
Following the distribution of the press release, information about the visit was published in local and trade media including Business Link and The Post Online.
Social media activity was also increased and the posts on Linkedin and Twitter received over thirty ‘likes’ and re-tweets collectively.
Through awareness of the event and resultant coverage MK raised the profile of The Floow both locally and nationally following the visit from Paul Blomfield MP.