World cup fever has hit the world hard. Whether you are a footie fan through and through or couldn’t even state which teams are playing, FIFA Fever is unavoidable wherever you go, especially within the PR and marketing sectors. The World Cup develops a sense of community, bringing the world together for a period of […]

Influencer Noun /ˈɪn.flu.ən.sɚ/ ‘Someone who affects or changes the way that other people behave, for example through their use of social media.’   Long gone are the days when being a ‘YouTuber’ meant monologues to camera. These days, 14-year-olds sell hair growth capsules, or jet across the world reviewing 5 star resorts you’ve probably never […]

Retail is changing. It is all too well reported that high street brands are collapsing, and among them millennial-beloved Toys ‘R’ Us; electronics business Maplin; Conviviality plc, the Crewe-based alcohol wholesaler and owner of the ubiquitous Bargain Booze chain. Recent news indicates that good old Marks & Spencer – that very touchstone of the British […]

A whirlwind romance, a picture perfect couple, Amalfi lemons and welsh gold. The Royal Wedding promised to be nothing short of perfection. But sadly for the Royal couple, the days leading up to the biggest day of their lives were steeped in drama. ‘Markle Debacle’ notwithstanding, the event really was beautiful- captivating the attention of […]

By Megan Morgan, Senior Account Executive Unless you’ve been living under a rock in the last few weeks, you’ll have clocked the storm brewing on social thanks to #bloggergate. For those not so immersed in the Twittersphere – influencer and YouTuber Elle Darby put her shellacked and Louboutin-ed foot in it by sending a misinformed […]