Memoirs of a budding PR Executive by Rachel Martin

Three months ago I was thrown head first into the ‘the real world’ – figuratively speaking of course. I was ready to put the textbooks to use, ready to do business, and ready to impress likeminded individuals with my professional skills and personality.

My journey so far has been challenging, but exhilarating. The world of PR is definitely not for lovers of the 9-5 routine – luckily for me I am not one of those people. There is always a release to be written, a journalist to chase, a story to be pressed – and of course a budding PR enthusiast poised over their keyboard ready to wow the world with the latest ‘must see, must talk about’ PR story or stunt.

PR is an ever transitioning, ever changing career path – if you’re looking for the thrill of working to deadlines and seeing your hard work and determination spread across the front page of the regional and national press (ok, maybe not always the front page) you’ve come to the right place.

Starting a new job can be overwhelming, but it passes. They say the first 90 days are typically the transitional period for settling in and now I have reached the point where I can see that my presence has introduced a new perspective to the business.

Every member of our team brings something unique, something individual to the mix. We may have come from different educational backgrounds, and have different levels of professional experience, but we’re constantly teaching each other new skills and that’s a value we pride ourselves on here at MK.

If there’s one thing I’ve learnt since I took on this role (and I can assure you there have been more than one) it’s that there is nothing more valuable than working as a team – after all great team members hold each other accountable for the high standards and excellence their occupation demands.

Whether, like me, you’ve recently entered the world of full time work or it’s time for a business or career change it’s important to remember that there’s almost nothing more valuable in business, and PR, than teamwork – and a great story.

Unity is the difference between a good team and a great team. You and your team will face countless forks in the road each day and you can choose to take the path of mediocrity, and settle for average, or you can take the road less travelled and chase greatness.

Which path will you choose?